Field reports from our deployments and our perspective on where AgriTech is going.
For two decades, AgriTech was a software industry. In 2026, it's becoming a procurement-policy industry — and that changes which vendors can win which deals.
The default AgriTech architecture asks farmers to put their most valuable data in a vendor's cloud. That trade was acceptable when AgriTech was experimental. It's not acceptable anymore.
We get this question every week: 'Should we buy drones or contract them?' Here's the math we use to answer it.
Precision agriculture, smart farming, digital agriculture, ag-tech — the terms overlap. Here's how a 20-year practitioner actually distinguishes them.
Every drone vendor sells NDVI. Most growers shouldn't use it as their primary index. Here's what to use instead, and when.
An evidence-based survey of where AI is delivering measurable returns in agriculture today — and where the hype still outruns the deployment.